Bullseye, hitting the target









The GENIUS is in the details

Unlike advertising, direct mail is not a big
idea medium. The genius is in the details.

Free critique. Is your direct mail meeting your goals? Or are you throwing paper in an envelope, crossing your fingers and hoping it works? If it's working, a critique may improve results; it could also turn a loser into a winner. Click Free Critique to send PDFs of your direct mail package and receive a free, no-obligation critique of strategy, offer, copy, and design, with suggestions for improvements.



Effective, affordable direct mail. Well planned. Well executed

No clever tag lines. No bursts of inspiration. The genius of direct mail is in the details. Delivered only to the prospects you choose, direct mail is intrusive, demands to be opened, makes an irresistible offer, and closes the sale. It's a one-on-one dialogue with your customers and prospects using a powerful combination of strategy, format, copy, design, measurement, and analysis – a time-tested way to prospect for new customers or increase your share of current customers.


Opipari & Company | Royal Oak Michigan | 248/855-3636 | www.opipari.biz | roger@opipari.biz