“States spend up to $250 million a year to improve employees’ writing skills. Good writing skills are important in the public, as well as private, sector. Poor writing befuddles consumers as they struggle with unclear instructions, directions, and details.
From the National Commission on Writing.
WHAT DO YOUR CORPORATE COMMUNICATIONS SAY ABOUT YOUR COMPANY?
writing
Newsletters
Brochures
Press releases
editing
Corporate communications
Reports
Proposals
Opipari & Company | 4840 Malibu | Bloomfield Hills, Michigan 48302 |
248/855-3636 | www.opipari.biz •
roger@opipari.biz
Every word should have a purpose Fillers make your communication hard to understand and tiring to follow. The result is that your reader struggles through your message, eventually losing concentration and giving up. Writing that’s conversational is easy to read and convincing. Sloppy sentence construction, slang, and trendy language, however, choke your ideas. The rule is simple: Every word of your communication must have a reason for being. A logical progression of ideas flows comfortably, which moves your ideas toward a convincing conclusion.
A great idea poorly expressed is
nothing more than a poor idea.
Sloppy writing can cost you big
